{"id":1076,"date":"2017-12-04T09:57:10","date_gmt":"2017-12-04T02:57:10","guid":{"rendered":"http:\/\/sewakantorsurabaya.com\/blog\/?p=1076"},"modified":"2017-12-02T10:05:51","modified_gmt":"2017-12-02T03:05:51","slug":"dua-hal-krusial-yang-perlu-kamu-perhatikan-sebelum-mulai-bakar-bakar-uang","status":"publish","type":"post","link":"http:\/\/sewakantorsurabaya.com\/blog\/dua-hal-krusial-yang-perlu-kamu-perhatikan-sebelum-mulai-bakar-bakar-uang\/","title":{"rendered":"Dua Hal Krusial yang Perlu Kamu Perhatikan Sebelum Mulai \u201cBakar-Bakar\u201d Uang"},"content":{"rendered":"<hr \/>\n<h4>Ikhtisar<\/h4>\n<ul>\n<li>Unit Economics pada dasarnya adalah\u00a0 perhitungan ekonomis yang\u00a0diupayakan\u00a0untuk\u00a0menambahkan satu pelanggan tetap ke dalam\u00a0layanan yang kita punya.<\/li>\n<li>Ada dua metrik pada Unit Economics:\u00a0Customer Acquisition Cost (CAC)\u00a0besarnya\u00a0biaya atau modal untuk memperoleh pelanggan dan\u00a0Lifetime Value (LTV) yang mengacu\u00a0kepada berapa\u00a0kapasitas uang milik pelanggan.<\/li>\n<\/ul>\n<hr \/>\n<p><a href=\"http:\/\/sewakantorsurabaya.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1072 size-full\" src=\"http:\/\/sewakantorsurabaya.com\/blog\/wp-content\/uploads\/2017\/12\/Tes-price-list-service-office-v4.jpg\" alt=\"\" width=\"2480\" height=\"1748\" srcset=\"http:\/\/sewakantorsurabaya.com\/blog\/wp-content\/uploads\/2017\/12\/Tes-price-list-service-office-v4.jpg 2480w, http:\/\/sewakantorsurabaya.com\/blog\/wp-content\/uploads\/2017\/12\/Tes-price-list-service-office-v4-300x211.jpg 300w, http:\/\/sewakantorsurabaya.com\/blog\/wp-content\/uploads\/2017\/12\/Tes-price-list-service-office-v4-768x541.jpg 768w, http:\/\/sewakantorsurabaya.com\/blog\/wp-content\/uploads\/2017\/12\/Tes-price-list-service-office-v4-1024x722.jpg 1024w, http:\/\/sewakantorsurabaya.com\/blog\/wp-content\/uploads\/2017\/12\/Tes-price-list-service-office-v4-100x70.jpg 100w, http:\/\/sewakantorsurabaya.com\/blog\/wp-content\/uploads\/2017\/12\/Tes-price-list-service-office-v4-696x491.jpg 696w, http:\/\/sewakantorsurabaya.com\/blog\/wp-content\/uploads\/2017\/12\/Tes-price-list-service-office-v4-1068x753.jpg 1068w, http:\/\/sewakantorsurabaya.com\/blog\/wp-content\/uploads\/2017\/12\/Tes-price-list-service-office-v4-596x420.jpg 596w\" sizes=\"auto, (max-width: 2480px) 100vw, 2480px\" \/><\/a><\/p>\n<p>Founder sekaligus\u00a0CEO\u00a0<a href=\"https:\/\/www.jurnal.id\/id\" target=\"_blank\" rel=\"noopener\">Jurnal.id<\/a>\u00a0Daniel Witono, berbagi pengalamannya mendirikan\u00a0 <em>startup<\/em> penyedia platform akuntansi berbasis\u00a0<em>online <\/em>tersebut.\u00a0Daniel menekankan\u00a0pentingnya\u00a0mengulik Unit Economics yang efisien dalam\u00a0merintis sebuah usaha berbasis digital.<\/p>\n<h3>Apa itu Unit Economics?<\/h3>\n<p>Daniel menjelaskan bahwa\u00a0<strong>Unit Economics pada dasarnya adalah\u00a0 perhitungan ekonomis yang\u00a0diupayakan\u00a0untuk\u00a0menambahkan satu pelanggan tetap ke dalam\u00a0layanan yang kita punya<\/strong>.\u00a0Unit Economics sendiri telah menjadi jargon yang\u00a0cukup kuat dalam pengembangan\u00a0<em>startup,\u00a0 <\/em>terutama dalam segi bisnis sehingga <a href=\"https:\/\/www.techinasia.com\/need-these-two-things-before-raise-money\" target=\"_blank\" rel=\"noopener\">kerap dikaitkan\u00a0dengan pendapatan dan biaya\u00a0terhadap perolehan satu pelanggan (atau unit)<\/a>.<\/p>\n<p class=\"paragraph-attachment\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-231812\" src=\"https:\/\/d26bwjyd9l0e3m.cloudfront.net\/wp-content\/uploads\/2017\/11\/Daniel-Witono-Photo.jpg\" alt=\"Daniel Witono | Photo\" width=\"1100\" height=\"619\" data-action=\"zoom\" \/><\/p>\n<p>Meski dianggap\u00a0sebagai satu kesatuan, <strong>Unit Economics sebetulnya terdiri dari dua metrik perhitungan<\/strong>.\u00a0Pertama adalah\u00a0Customer Acquisition Cost (atau CAC) dan kedua adalah\u00a0Lifetime Value atau yang disingkat dengan nama LTV.<\/p>\n<ul>\n<li><strong>Customer Acquisition Cost (CAC) sendiri adalah berapa besar biaya atau modal untuk memperoleh pelanggan<\/strong>.\u00a0CAC mencakup biaya penjualan dan pemasaran, termasuk gaji tenaga penjual dan tenaga pemasar yang kamu punya.<\/li>\n<li><strong>Lifetime Value (LTV) mengacu\u00a0kepada berapa\u00a0kapasitas uang milik pelanggan<\/strong> yang diharapkan\u00a0bakal\u00a0dipakai\u00a0untuk\u00a0berbelanja produk\u00a0atau layanan kamu.<\/li>\n<\/ul>\n<p>Daniel menjelaskan bahwa keduanya merupakan <strong>indikator yang perlu\u00a0 diperhatikan oleh pelaku\u00a0<em>startup<\/em> untuk mencapai kondisi perusahaan yang sehat<\/strong>. Tak hanya itu saja, peran\u00a0keduanya juga penting dalam\u00a0 menentukan\u00a0 seberapa\u00a0 tangguh modal \u201cbakar-bakar uang\u201d kamu untuk mencapai\u00a0potensi pasar yang optimal.<\/p>\n<h3>Bagian dari profit yang melengkapi aktivitas pemasaran\u00a0<em>startup<\/em><\/h3>\n<p>Sebagai\u00a0<em>startup<\/em> yang menyediakan layanan <em>software as a service\u00a0<\/em>(SaaS), Daniel menyadari betapa\u00a0perlunya\u00a0memperhatikan kedua variabel Unit Economics tadi agar operasional perusahaannya dapat terus tumbuh dan\u00a0<em>sustainable<\/em> dari waktu ke waktu. Untuk itu ia pun membeberkan apa saja unit dari masing-masing variabel CAC dan LVT yang selama ini menjadi pokok bagi pengembangan Jurnal. Beberapa variabel tersebut antara lain.<\/p>\n<ul>\n<li><strong>CAC:<\/strong>\u00a0Umumnya mencakup biaya yang dikeluarkan\u00a0oleh\u00a0tim<em> marketing\u00a0<\/em>Jurnal, meliputi biaya beriklan,\u00a0<em>telemarketing<\/em>, serta\u00a0biaya\u00a0penyediaan\u00a0demonstrasi produk kepada calon konsumen<\/li>\n<li><strong>LTV<\/strong>: dalam layanan produk SAS, Daniel menjelaskan bahwa\u00a0metrik LVT\u00a0 mereka\u00a0dihitung\u00a0dari\u00a0kalkulasi seberapa lama konsumen tertarik untuk menggunakan\u00a0jasa mereka. Angka ini diperoleh dari\u00a0kalkulasi\u00a0dari berapa\u00a0rata-rata pendapatan bulanan per pelanggan yang kemudian dibagi dengan data <em>churn rate<\/em> atau jumlah pelanggan yang meninggalkan layanan tersebut.<\/li>\n<\/ul>\n<p class=\"paragraph-attachment\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-231714\" src=\"https:\/\/d26bwjyd9l0e3m.cloudfront.net\/wp-content\/uploads\/2017\/11\/CAC-LTV-Illustration.jpg\" alt=\"CAC LTV | Illustration\" width=\"1100\" height=\"619\" data-action=\"zoom\" \/><\/p>\n<p>Daniel\u00a0mengungkapkan bahwa dua\u00a0indikator ini bisa dimanfaatkan agar saling melengkapi\u00a0supaya kamu bisa mencapai titik BEP lebih cepat. Untuk itu, Daniel memberikan\u00a0kiat praktis soal bagaimana memanfaatkan LTV sebagai \u201cbahan bakar cadangan\u201d CAC untuk\u00a0memutar dan memasarkan\u00a0produk kamu ke calon konsumen berikutnya.<\/p>\n<blockquote class=\"pull-quote\"><p>Kamu bisa memutar proses pemasaran produkmu dengan menghitung seberapa sering pelanggan mengunjungimu dan berbelanja produk kamu. Anggaplah estimasi perhitungan <em>gross margin<\/em> kamu mencapai 40% dari perhitungan LTV US$800 ribu (sekitar Rp10,8 miliar). Ini artinya, kamu memiliki US$320 ribu (sekitar Rp4,32 miliar) untuk digunakan sebagai bahan bakar pemasaran<\/p>\n<div class=\"quote-author\"><span id=\"author\"> Daniel Witono,<\/span> <span id=\"source\"> Founder Jurnal.id<\/span><\/div>\n<\/blockquote>\n<p>Daniel menjelaskan bahwa mengetahui masa pakai pelanggan (LTVT) dan biaya akuisisi (CAC) sangatlah berguna\u00a0bagi bisnis yang\u00a0 mengharuskan\u00a0 <em>startup<\/em> untuk\u00a0memasarkan kembali produk atau layanan mereka supaya ada \u201cregenerasi\u201d konsumen yang berkelanjutan.<\/p>\n<p>Tak hanya itu saja, kedua indikator dalam Unit Economy tersebut kerap menjadi patokan investor untuk menilai apakah sebuah <em>startup<\/em> mempunyai potensi bisnis yang bagus, atau justru sebaliknya. Namun di lapangan tak sedikit <em>startup<\/em> yang terlalu berfokus kepada variabel CAC sehingga terfokus untuk lebih bakar-bakar duit modal ketimbang memperhatikan seberapa dampaknya terhadap LVT konsumen yang mereka gapai.<\/p>\n<p>\u201cSeandainya perhitungan CAC perusahaan kamu\u00a0terlalu tinggi dibandingkan LVT,\u00a0bisa jadi\u00a0bisnis yang kamu geluti tidak\u00a0<em>scalable<\/em> sehingga bisa\u00a0menyebabkan pailit\u00a0di kemudian hari,\u201d tandas Daniel.<\/p>\n<figure id=\"attachment_1072\" aria-describedby=\"caption-attachment-1072\" style=\"width: 2480px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/sewakantorsurabaya.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1072\" src=\"http:\/\/sewakantorsurabaya.com\/blog\/wp-content\/uploads\/2017\/12\/Tes-price-list-service-office-v4.jpg\" alt=\"Sewa Ruang Kantor Surabaya\" width=\"2480\" height=\"1748\" srcset=\"http:\/\/sewakantorsurabaya.com\/blog\/wp-content\/uploads\/2017\/12\/Tes-price-list-service-office-v4.jpg 2480w, http:\/\/sewakantorsurabaya.com\/blog\/wp-content\/uploads\/2017\/12\/Tes-price-list-service-office-v4-300x211.jpg 300w, http:\/\/sewakantorsurabaya.com\/blog\/wp-content\/uploads\/2017\/12\/Tes-price-list-service-office-v4-768x541.jpg 768w, http:\/\/sewakantorsurabaya.com\/blog\/wp-content\/uploads\/2017\/12\/Tes-price-list-service-office-v4-1024x722.jpg 1024w, http:\/\/sewakantorsurabaya.com\/blog\/wp-content\/uploads\/2017\/12\/Tes-price-list-service-office-v4-100x70.jpg 100w, http:\/\/sewakantorsurabaya.com\/blog\/wp-content\/uploads\/2017\/12\/Tes-price-list-service-office-v4-696x491.jpg 696w, http:\/\/sewakantorsurabaya.com\/blog\/wp-content\/uploads\/2017\/12\/Tes-price-list-service-office-v4-1068x753.jpg 1068w, http:\/\/sewakantorsurabaya.com\/blog\/wp-content\/uploads\/2017\/12\/Tes-price-list-service-office-v4-596x420.jpg 596w\" sizes=\"auto, (max-width: 2480px) 100vw, 2480px\" \/><\/a><figcaption id=\"caption-attachment-1072\" class=\"wp-caption-text\">Sewa Ruang Kantor Surabaya<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Ikhtisar Unit Economics pada dasarnya adalah\u00a0 perhitungan ekonomis yang\u00a0diupayakan\u00a0untuk\u00a0menambahkan satu pelanggan tetap ke dalam\u00a0layanan yang kita punya. Ada dua metrik pada Unit Economics:\u00a0Customer Acquisition Cost (CAC)\u00a0besarnya\u00a0biaya atau modal untuk memperoleh pelanggan dan\u00a0Lifetime Value (LTV) yang mengacu\u00a0kepada berapa\u00a0kapasitas uang milik pelanggan. Founder sekaligus\u00a0CEO\u00a0Jurnal.id\u00a0Daniel Witono, berbagi pengalamannya mendirikan\u00a0 startup penyedia platform akuntansi berbasis\u00a0online tersebut.\u00a0Daniel menekankan\u00a0pentingnya\u00a0mengulik Unit Economics [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-1076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dua Hal Krusial yang Perlu Kamu Perhatikan Sebelum Mulai \u201cBakar-Bakar\u201d Uang - Blog - Virto Office | Sewa Kantor Surabaya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/sewakantorsurabaya.com\/blog\/dua-hal-krusial-yang-perlu-kamu-perhatikan-sebelum-mulai-bakar-bakar-uang\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dua Hal Krusial yang Perlu Kamu Perhatikan Sebelum Mulai \u201cBakar-Bakar\u201d Uang - Blog - Virto Office | Sewa Kantor Surabaya\" \/>\n<meta property=\"og:description\" content=\"Ikhtisar Unit Economics pada dasarnya adalah\u00a0 perhitungan ekonomis yang\u00a0diupayakan\u00a0untuk\u00a0menambahkan satu pelanggan tetap ke dalam\u00a0layanan yang kita punya. Ada dua metrik pada Unit Economics:\u00a0Customer Acquisition Cost (CAC)\u00a0besarnya\u00a0biaya atau modal untuk memperoleh pelanggan dan\u00a0Lifetime Value (LTV) yang mengacu\u00a0kepada berapa\u00a0kapasitas uang milik pelanggan. 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