{"id":985,"date":"2017-11-11T09:00:23","date_gmt":"2017-11-11T02:00:23","guid":{"rendered":"http:\/\/sewakantorsurabaya.com\/blog\/?p=985"},"modified":"2017-11-07T10:48:29","modified_gmt":"2017-11-07T03:48:29","slug":"nasib-perbankan-indonesia-kini-berada-di-tangan-perilaku-konsumen-millenial","status":"publish","type":"post","link":"http:\/\/sewakantorsurabaya.com\/blog\/nasib-perbankan-indonesia-kini-berada-di-tangan-perilaku-konsumen-millenial\/","title":{"rendered":"Nasib Perbankan Indonesia Kini Berada di Tangan Perilaku Konsumen Millenial"},"content":{"rendered":"<h3>Ikhtisar<\/h3>\n<ul>\n<li>Daya beli generasi\u00a0<em>millennial\u00a0<\/em>yang lebih tinggi dari generasi di atasnya menjadi salah satu faktor utama yang mendukung pertumbuhan sektor perbankan di tanah air.<\/li>\n<li>Konsumen millennial Semakin Memegang Peranan bagi Pertumbuhan Perbankan Digital<\/li>\n<\/ul>\n<hr \/>\n<p>Sebuah hasil <a href=\"https:\/\/wetransfer.com\/downloads\/559bfcc18ba7ff52aa1cad08a662b4fe20171102023352\/98a7d8\" target=\"_blank\" rel=\"noopener\">penelitian berskala internasional<\/a>\u00a0kembali mengungkap potensi Indonesia sebagai negara dengan pertumbuhan bisnis digital paling cepat. Eksekutif Industri Layanan Keuangan Global dari Telstra, Rocky Scopelliti yang sekaligus mewakili pihak <a href=\"https:\/\/id.techinasia.com\/tag\/Telkomtelstra\">Telkomtelstra<\/a>\u00a0menyampaikan temuan ini dalam\u00a0 Forum\u00a0Banking and Financial Industries (BFI).<\/p>\n<p>Menurut laporan dari\u00a0perusahaan\u00a0patungan antara Telkom\u00a0dan Telstra Australia tersebut,\u00a0generasi <em>millennial<\/em> Indonesia\u00a0disebut-sebut sebagai kelompok demografi terpenting bagi institusi keuangan karena daya beli rata-rata mereka yang jauh lebih besar ketimbang kelompok demografi dewasa.<\/p>\n<p>Presiden Direktur dari Telkomtelstra Erik Meijer menjelaskan\u00a0bahwa perilaku konsumen millennial Indonesia yang memosisikan perangkat\u00a0 <em>mobile<\/em> sebagai akses utama mereka telah meningkatkan interaksi perbankan di ranah platform digital. Hal ini berlaku tak hanya bagi perbankan saja, tetapi juga beragam aspek yang melibatkan perangkat\u00a0<em>mobile<\/em> sebagai kanal utama dalam berinteraksi.<\/p>\n<p>Dalam laporan tersebut, Indonesia disebut-sebut memiliki jumlah <em>millennial<\/em> terbesar di antara negara lain yang menjadi bagian penelitian, yaitu sebesar 54 persen. Perihal penetrasi <em>mobile,<\/em> <em>millennial<\/em> Indonesia memiliki angka yang lebih tinggi sebesar 84 persen dibandingkan di Amerika Serikat, yang memiliki angka penetrasi perangkat mobile terendah yakni 74 persen.<\/p>\n<p class=\"paragraph-attachment\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-224932\" src=\"https:\/\/d26bwjyd9l0e3m.cloudfront.net\/wp-content\/uploads\/2017\/09\/Milenials-Featured.jpg\" alt=\"Milenials | Featured\" width=\"1200\" height=\"675\" data-action=\"zoom\" \/><\/p>\n<h3>Momentum bagi inovasi\u00a0<em>mobile banking<\/em> di Indonesia<\/h3>\n<p>Fakta menarik lainnya, dibandingkan\u00a0negara Singapura yang mencapai 67 persen, penetrasi <em>mobile banking<\/em> pada millennial di Indonesia menunjukkan penetrasi yang\u00a0lebih tinggi hingga mencapai 72 persen.<\/p>\n<p>Menurut penelitian Telstra, tingginya angka penetrasi <em>mobile banking<\/em> oleh kaum millennial di Indonesia\u00a0bisa terwujud\u00a0karena peran institusi keuangan yang\u00a0pengembangan\u00a0produk yang memang dikhususkan untuk menarik pasar millennial.<\/p>\n<p>Hal ini meliputi tabungan dengan fasilitas belanja\u00a0serta desain kartu yang unik, aplikasi\u00a0<em>banking<\/em> yang kemasan yang sesuai selera millennial, dan penawaran <em>digital wallet<\/em> yang menarik.<\/p>\n<p>Melihat kondisi yang berkembang saat ini, pihak\u00a0Telstra juga melihatnya sebagai momentum bagi insitusi perbankan untuk menghadirkan teknologi yang\u00a0dapat membantu\u00a0efisiensi operasional\u00a0perbankan seperti\u00a0kecerdasan buatan (AI), <em>cloud,<\/em> API dan otomatisasi proses komputer.<\/p>\n<p class=\"paragraph-attachment\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-230328\" src=\"https:\/\/d26bwjyd9l0e3m.cloudfront.net\/wp-content\/uploads\/2017\/11\/Banking-Mobile-Screenshot.jpg\" alt=\"Banking Mobile | Screenshot\" width=\"1100\" height=\"620\" data-action=\"zoom\" \/><\/p>\n<p>Global Industry Executive for Financial Services Rocky Scopelliti dari Telstra mengungkapkan bahwa\u00a0transformasi digital di bank-bank di Indonesia sangatlah menjanjikan\u00a0dan terbukti telah memberikan dampak yang sangat nyata di lapangan.<\/p>\n<p>\u201cSudah tidak diragukan lagi bahwa konsumsi produk dan layanan <em>mobile<\/em> digital di kalangan <em>millennial<\/em>, serta daya beli mereka, telah menjadi indikator utama dari kinerja institusi keuangan,\u201d pungkas Scopelliti.<\/p>\n<p>Sudah bukan\u00a0rahasia umum jika digitalisasi\u00a0layanan saat ini menjadi pekerjaan rumah yang cukup\u00a0krusial bagi\u00a0pelaku institusi perbankan di tanah air.<\/p>\n<p>Dengan dinamika pergeseran usia konsumen yang kini semakin didominasi kalangan millennial, perbankan\u00a0kini juga perlu\u00a0mengupayakan inovasi\u00a0untuk\u00a0melayani nasabah mereka, di samping mencemaskan disrupsi layanan keuangan yang muncul dari berbagai sisi seperti <em>cryptocurency<\/em> dan layanan\u00a0<em>fintech<\/em> lainnya.<\/p>\n<p>Sumber : techinasia<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikhtisar Daya beli generasi\u00a0millennial\u00a0yang lebih tinggi dari generasi di atasnya menjadi salah satu faktor utama yang mendukung pertumbuhan sektor perbankan di tanah air. Konsumen millennial Semakin Memegang Peranan bagi Pertumbuhan Perbankan Digital Sebuah hasil penelitian berskala internasional\u00a0kembali mengungkap potensi Indonesia sebagai negara dengan pertumbuhan bisnis digital paling cepat. Eksekutif Industri Layanan Keuangan Global dari Telstra, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nasib Perbankan Indonesia Kini Berada di Tangan Perilaku Konsumen Millenial - Blog - Virto Office | Sewa Kantor Surabaya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/sewakantorsurabaya.com\/blog\/nasib-perbankan-indonesia-kini-berada-di-tangan-perilaku-konsumen-millenial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nasib Perbankan Indonesia Kini Berada di Tangan Perilaku Konsumen Millenial - Blog - Virto Office | Sewa Kantor Surabaya\" \/>\n<meta property=\"og:description\" content=\"Ikhtisar Daya beli generasi\u00a0millennial\u00a0yang lebih tinggi dari generasi di atasnya menjadi salah satu faktor utama yang mendukung pertumbuhan sektor perbankan di tanah air. 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