{"id":831,"date":"2017-10-24T04:17:15","date_gmt":"2017-10-24T04:17:15","guid":{"rendered":"http:\/\/sewakantorsurabaya.com\/blog\/?p=831"},"modified":"2017-10-24T04:23:55","modified_gmt":"2017-10-24T04:23:55","slug":"4-karakteristik-millennial-yang-perlu-diketahui-bagian-pemasaran","status":"publish","type":"post","link":"https:\/\/sewakantorsurabaya.com\/blog\/4-karakteristik-millennial-yang-perlu-diketahui-bagian-pemasaran\/","title":{"rendered":"4 Karakteristik Millennial yang Perlu Diketahui Bagian Pemasaran"},"content":{"rendered":"<p>Dari total penduduk lebih dari 255 juta jiwa, sebanyak 81 juta penduduk Indonesia berusia 17-37 tahun yang dikenal sebagai generasi <em>millennial<\/em>. Generasi yang lahir dan tumbuh di lingkungan serba digital ini diprediksi bakal berkembang hingga enam puluh persen dari total populasi di Indonesia pada tahun 2020.<\/p>\n<p>Berbeda dengan generasi sebelumnya, <em>millennial<\/em> merupakan target audiens dengan penetrasi produk yang cukup sulit. Terlahir generasi yang <em>digital native,<\/em> mereka lebih peka terhadap perubahan dan lebih pintar mengantisipasi iklan.<\/p>\n<p>Bila kamu tengah menyasar generasi ini, kamu harus mengerti apa yang mereka butuhkan serta bagaimana mereka berinteraksi satu sama lain.<\/p>\n<h3 class=\"paragraph-attachment\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-191932\" src=\"https:\/\/d26bwjyd9l0e3m.cloudfront.net\/wp-content\/uploads\/2016\/09\/millennials.jpg\" alt=\"millennials | featured Image\" width=\"800\" height=\"450\" data-action=\"zoom\" \/><\/h3>\n<h3><em>Millennial<\/em> ada di mana-mana<\/h3>\n<p><em>Millennial<\/em> merupakan konsumen dengan segmentasi yang luas, kamu dapat menemukan mereka di universitas, kantor, dan di rumah. Mereka berprofesi sebagai sebagai siswa pekerja, karyawan, atau bahkan orang tua tunggal. Dengan kata lain, mereka tersebar di setiap kelas sosial dan budaya.<\/p>\n<p>Tidak hanya itu, mereka\u00a0berbeda dengan generasi Baby Boomer.\u00a0Mereka cenderung mengutamakan identitas dan pengalaman sosial,\u00a0serta\u00a0memandang hidup secara berbeda.\u00a0Inilah mengapa generasi ini memiliki <em>purchasing habit<\/em>\u00a0yang berbeda pula.<\/p>\n<h3>Penyuka konten autentik<\/h3>\n<p>Menurut AdAge, <em>millennial<\/em> menghabiskan rata-rata 25 jam per minggu berselancar di dunia maya. Mereka menjelajahi web, blog, dan media sosial, serta saling berbagi, menyukai, hingga mengomentari semua konten yang mereka temukan. Konten yang autentik akan lebih menggugah dan memotivasi mereka untuk terus menyebarkannya kembali kepada komunitas <em>online<\/em>.<\/p>\n<p>Jika kamu menguasai \u2018bahasa\u2019 mereka, kamu sudah selangkah lebih dekat dengan generasi ini. Jadikan <em>millennial<\/em> sebagai fokus kampanyemu dan buat mereka jadi pusat dari semua konten yang kamu buat.<\/p>\n<h3 class=\"paragraph-attachment\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-202869\" src=\"https:\/\/d26bwjyd9l0e3m.cloudfront.net\/wp-content\/uploads\/2016\/11\/browse-on-smartphone.jpg\" alt=\"browse-on-smartphone\" width=\"800\" height=\"450\" data-action=\"zoom\" \/><\/h3>\n<h3>Pengguna perangkat <em>mobile<\/em> dan media sosial 24\/7<\/h3>\n<p><em>Millennial<\/em> tidak bisa lepas dari perangkat <em>mobile<\/em> mereka. Menurut Google, <em>millennial<\/em> mengakses informasi dan melakukan pembelian <em>online<\/em> langsung dari <em>smartphone<\/em> masing-masing. Dalam hal mencari paket perjalanan misalnya, 64 persen <em>millennial<\/em> memesan hotel langsung dari ponsel setelah melakukan pencarian <em>online<\/em>.<\/p>\n<p>Hubspot juga menerangkan 65 persen <em>millennial<\/em> berinteraksi dengan <em>brand<\/em> atau produk secara <em>online<\/em> di media sosial, terutama Facebook dan Twitter. Mereka ingin tahu apakah <em>brand<\/em> tersebut layak mendapatkan loyalitas. Jadi, bila perusahaanmu tidak memiliki akun media sosial dan tidak dapat menjalin hubungan dengan konsumen bersiaplah untuk kehilangan konsumen potensial.<\/p>\n<h3>Senang berkolaborasi<\/h3>\n<p><em>Millennial<\/em> tumbuh dalam budaya berbagi. Mereka tidak merespons kampanye pemasaran <em>hard<\/em> <em>selling<\/em>. Sebaliknya, mereka senang menjadi pencipta produk (<em>product co-creator<\/em>) dan terlibat dalam pengembangan produk maupun layanan.<\/p>\n<p>Perusahaan umumnya menginginkan produk tersebut dikonsumsi. Namun tidak dengan <em>millennial<\/em>, keterlibatan pada pengembangan produk membuat mereka lebih percaya dan loyal terhadap <em>brand<\/em>.<\/p>\n<p>Bila kamu tengah menyasar generasi ini, fokuslah dalam membangun hubungan dengan mereka. Fasilitasi mereka untuk berekspresi serta bantu membangun merek pribadi sendiri.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dari total penduduk lebih dari 255 juta jiwa, sebanyak 81 juta penduduk Indonesia berusia 17-37 tahun yang dikenal sebagai generasi millennial. Generasi yang lahir dan tumbuh di lingkungan serba digital ini diprediksi bakal berkembang hingga enam puluh persen dari total populasi di Indonesia pada tahun 2020. Berbeda dengan generasi sebelumnya, millennial merupakan target audiens dengan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Karakteristik Millennial yang Perlu Diketahui Bagian Pemasaran - Blog - Virto Office | Sewa Kantor Surabaya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sewakantorsurabaya.com\/blog\/4-karakteristik-millennial-yang-perlu-diketahui-bagian-pemasaran\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Karakteristik Millennial yang Perlu Diketahui Bagian Pemasaran - Blog - Virto Office | Sewa Kantor Surabaya\" \/>\n<meta property=\"og:description\" content=\"Dari total penduduk lebih dari 255 juta jiwa, sebanyak 81 juta penduduk Indonesia berusia 17-37 tahun yang dikenal sebagai generasi millennial. 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